Maple Photography Co.






Empowering you
to take the right steps so you can

Live your best life

We’re your financial sidekick

As a successful and smart woman, you have a complicated and busy life. You are tasked with pressing demands, both professionally and personally. You don’t have the bandwidth to consider, manage, or strategize your finances on your own. You seek the financial security and independence to live the way you want and the financial flexibility to change your mind! 

We’re here to dig into the financial details, establish a plan, and then help keep you on track. It can be overwhelming. That’s why we prioritize what is most important or time sensitive. In addition to helping you manage any ongoing challenges, we are here to answer your money questions. No question is ever “stupid”. Ever. When there is a dollar sign and a question mark, we want to be your first call.

BW Financial Planning is an independent, fee-only advisory firm. We are based in Denver, CO, but offer our services throughout the U.S. as we are 100% virtual. As a female-owned and operated wealth management firm, we are fully committed to addressing the unique financial planning needs and experiences of independent women and female-led households.

See what we can do for you



Our goal is to equip you with the tools and confidence to take control of your own finances and to be your partner and advocate along the way. We educate and empower you to make sound financial decisions.


Let us save you time and brain damage from the overwhelming amount of personal finance information you can find on the internet. This relationship can help you identify what’s important and what you need to do.


When you need to invest extra cash, rollover a 401(k), manage the risk of company stock, and get more life insurance, we help you identify which to do first and help you get it done.

Accountability aka GSD

Sometimes a 15 minute conversation to check in is just what you need to assess what’s going on. And sometimes you need a nudge (or maybe, shove) in the right direction. Behavioral change is hard. Period. Let us help you stay on track.


We have real conversations about what you envision for your life. You can trust us to listen without judgment, to always be on your side, and to tackle tough issues with you. Communication and trust is at the heart of everything we do.


If you don’t like to laugh, we are not the right fit for you. Life is serious enough. Sometimes we laugh from joy. Sometimes we laugh to survive. Whatever the situation, we’ll get through it together.


You want to know that you are going to be ok. You want to know that you will have enough. You want to know you won’t be living under a bridge eating cat food in retirement.


Hi! I’m Betty Wang. First, I want to say how happy I am that you have decided to take this step towards securing your financial future. No matter where you are in life, it’s never too early or too late for a financial and investment plan. The right financial advisor will meet you where you are. Whether you work with us or not, I encourage you to find a trusted advisor when you’re ready.

As someone who didn’t grow up with wealth, I was always fascinated by personal finances and wealth accumulation. After graduating college with a degree in finance, I gained corporate experience in a management program at Northern Trust’s corporate headquarters in Chicago. I spent the majority of my career working with institutional clients (your 401k and pension plans) at Dodge & Cox in San Francisco, where I was promoted to Vice President and a Shareholder of the private firm. Prior to creating BW Financial Planning, I was a consultant to a hedge fund and private equity firm.

Through our partnership, you will gain personal financial skills and confidence so you can live life on your own terms.

I started my firm because I want to provide women with a high-quality option to work with an advisor who has similar life experiences AND expertise in money matters. Recent estimates* state that only 25% of U.S. financial advisors are CERTIFIED FINANCIAL PLANNER™ Professionals, the standard of excellence for financial planners, and that women comprise only 23% of these qualified professionals. (*Source:, 

BW Financial Planning was founded so women like you have the choice of a financial partner who truly listens to your concerns without judgment, won’t mansplain proposed strategies for your future, and answers your questions so you fully understand the why of the recommendations.

Read more about why Betty became a financial advisor here.

Whether you’re wanting to take financial control of your life or preparing for what’s next, having the right financial advocate and partner can go a long way towards ensuring a comfortable future. If you think BW Financial Planning will be a good fit for your financial needs, I hope you will schedule a call.

Schedule a no-pressure call with Betty



Betty’s happy place is on the couch in her fuzzy robe surrounded by her husband, two boys, and her dog Chewie, watching a comedy together.

During summer breaks in grade school, Betty assigned herself homework during summer breaks. Because English isn’t her parents’ first language, she graded her own book reports and gave herself B+’s because there is always a way to improve.

“So wicked” How Betty’s friends and work colleagues describe her sense of humor.

Betty is a serial killer… of plants. She is always on the hunt for new victims to kill. It’s amazing Home Depot still sells plants to her.

Betty loves cycle and yoga classes taught by strong, inspiring women.

“Irreverent Bitch Financial Planning '' was an early idea for the firm’s name. It emerged in direct reaction to all the stuffy, male-dominated financial events Betty attended over her 20 years in the financial services and investment industry. However, she felt she couldn’t live up to the Bitch part so the firm was renamed.


Betty Wang is a Denver, CO fee-only CERTIFIED FINANCIAL PLANNER™. BW Financial Planning provides comprehensive financial planning and investment management to help her clients organize, grow, and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Betty Wang is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice. Betty Wang is a member of the National Association of Personal Financial Advisors, XY Planning Network, Fee Only Network and Women of Denver.